We achieved global attention through power of gold coins, the legacy of Nelson Mandela and a philanthropic entrepreneur.
The Scoin Shop / South African Gold Coin Exchange
BRIEF
To create global attention about the world’s first gold coin retail chain and most importantly, its Mandela medallion programme which has raised millions in proceeds for the charitable causes of Nobel Laureate Programme and the Mandela Foundation.
ACHIEVEMENTS
Coverage in national, regional and numismatic press in the UK, US and South Africa. Stories ranged from Alan Demby’s entrepreneurial rise to success to personal finance and stories on the art of collecting gold coins.
Through the immense charitable contribution from the sale of the Mandela medallions, Meerkat PR was able to organise a meeting with Her Majesty The Queen at the Chelsea Flower Show.
THE SCOIN SHOP / SOUTH AFRICAN GOLD COIN EXCHANGE ON MEERKAT PR
David has amazing energy and drive, and is constantly looking for creative and original initiatives to promote our company and products. You can’t do better than create the opportunity to meet The Queen in order to promote your product and your company. At a personal level it was an opportunity of a lifetime to meet the Queen. Thank you David.
– Alan Demby, Chairman of The South African Gold Coin Exchange, Scoin Shop and Stephan Welz & Company
