We launched a novel property concept by raising the alarm on the UK’s empty and derelict homes crises.
YouSpotProperty.com
BRIEF
To raise the awareness of the UK’s increasing long-term empty and derelict homes, with the launch of YouSpotProperty.com – a company created by two entrepreneurs rewarding members of the public for spotting and reporting such homes in their neighbourhoods, which could be acquired, renovated and put back into use.
ACHIEVEMENTS
With London’s housing bubble keeping more home owners at bay and rewarding only a few, Meerkat PR used the ethical and generous approach adopted by two entrepreneurs to secure major interest from leading quality and tabloid national press, all reporting their angles on what was a unique and welcome offering to the world of property.
Coverage included broadcast and local stories in London boroughs worst affected, to national newspapers including The Daily Telegraph and Metro, among others. All the exposure produced an immediate response to the numbers of properties being reported to the company. An interview secured on BBC’s You and Yours produced a year’s worth of enquiries in an hour.
YOUSPOTPROPERTY.COM ON MEERKAT PR
David’s knowledge and guidance is unparalleled and has helped transform YouSpotProperty.com into a recognisable brand and business, that a few months ago was nothing short of a concept. Well done David, your hard work is much appreciated by us and long may it go on.
– Nick Kalms, Director, YouSpotProperty.com
