It’s generally the role of PR people to keep their opinions to themselves but this example of karmic networking was too good to keep secret.

A TV contact whom I don’t actually know put out a call to the industry to find out about a very specific aspect of social housing. It is not relevant to me or my clients, or even any colleagues of mine. I could however immediately see the fit with another organisation which has that precise expertise. I have since connected them both, quite simply for the sake of connecting them both – no other agenda…