Boosted recognition for strong end of year accounts for £ billion retail family business
A. F. Blakemore
BRIEF
To coincide with a positive end of year financial announcement Meerkat PR was tasked with creating significant media opportunity within a couple of weeks.
ACHIEVEMENTS
Within two weeks of taking on the challenge Meerkat PR secured a full page profile on managing director Peter Blakemore in the Sunday Telegraph. This was followed up with widespread and prominent coverage across all sectors of trade press relevant to the £ billion company which is an employer of more than 7000 staff members. Numerous members of the press contacted Meerkat PR for additional interviews following ‘the big splash’.
A. F. BLAKEMORE ON MEERKAT PR
David supported A.F. Blakemore & Son Ltd in developing a PR campaign to support our end of year financial accounts success. During the three-months that this campaign lasted, David was able to secure significant national newspaper coverage in The Sunday Telegraph along with exposure in key trade and regional titles.
This initial increase in the company’s profile was then followed up with a series of leads to further develop the company’s image across a range of publications. During the time that I have worked with David I have found him to be a tenacious, committed and an extremely proactive PR professional who has the ability to identify new angles and approaches to how the company can position itself to a diverse external audience.
– Paul Cowley, Head of Corporate Affairs, A. F. Blakemore & Son
